Ad Analysis #5 Rejoice

Who doesn't want to have smooth and silky hair? Rejoice is one of the products in the market that is famous for giving its users hair, that looks like it had just come out of a salon for a hot oil treatment. 


This commercial of Rejoice is just short, but it'll tell you all you have to know to be convinced to buy it. In the video, the man is caressing the girls hair, but to the girl's surprise and apparently also to his, his hands dropped at the tip of the girls hair, which is just right above her chest. Then the girl slaps the guy, and the guy just drops. Apparently the reason why his hands accidentally went above her chest was because of the smoothness that Rejoice had given it after the girl used it. The message of the commercial is very strong. If you want hair like the girl's in the video, use Rejoice.