Deforestation is one of the biggest ecological problems that the world is facing today. Deforestation causes landslides, soil erosion, flooding and loss of biodiversity. People sometimes forget that when you but a tree you just don't kill it, you also kill the creatures that are living in that tree.
WWF's ad, saying "You never kill just the tree" is very eye-opening. What gives this ad more impact is that the sign is hung on a tree painted with an animal print. That gives it the impression that killing a tree also kills an animal. The message is really strong and it gives you something to think about. The ad is just simple yet it did what it had to do, to make people more environmentally aware.
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